Nielsen Ratings

http://en.wikipedia.org/wiki/Nielsen_Ratings

Measuring ratings

Ratings/share and total viewers

The most commonly cited Nielsen results are reported in two measurements: ratings points and share, usually reported as (ratings points/share). As of August 27, 2007, there are an estimated 112.8 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,128,000 households for the 2006-07 season. Share is the percentage of television sets in use tuned to the program.

For example, Nielsen may report a show as receiving a 9.2/15 during its broadcast, meaning that on average 9.2 percent of households were tuned in at any given moment. Additionally, 15 percent of all televisions in use at the time were tuned into this program. Nielsen re-estimates the number of households each August for the upcoming television season.

Commercial ratings

"Sweeps"

Specialty retailer

The Men's Wearhouse

MktCap:

1.32B

784 stores, rev 2.1B, net 147M, rev/s 2.67M, net/s 187K

Jos. A. Bank Clothiers

MktCap:

448.24M

422 stores, rev 604M, net 50M, rev/s 1.43M, net/s 118k

US media giants

Cap Rev Net
Walt Disney 61B 35B 4.7
Comcast 60B 30B 2.6
Time Warner 54B 46B 4.0
Directv 29B 17B 1.4
Time Warner Cable 27B 15B 1.1
Viacom 24B 13B 1.6
CBS 15B 14B 1.2
Dish 13B 11B 0.7

SBUX/PNRA/BKC

SBUX
15,011 stores
Rev: 9411M
Operating Income: 1053 M
Net Income: 672M

PNRA
1167 stores
Rev: 1066M
Operating Income: 89M
Net Income: 57M

BKC/11290/2234/290/148
JBX/2132/2875/219/126
WEN/6645/2450/157/87
YUM/35000/10416/1357/909
CMG/704/1085/108/70

McDonald's

location: 31,000
Revenue: 22B
Op Income: 14B
Net Income: 3.5B
Employee: 465000

Tom's analysis:
Rev/location: 0.7M
Income/location: 0.45M
Net/Location: 0.11M
Rev/employee: 47K

Panda Express

1,054 restaurants
37 U.S. states and Puerto Rico, as well as 2 locations in Japan
annual sales of $750,000,000
13,000 employees

The company's highest revenue location, bringing in over US$4 million annually, is located at the Ala Moana Center food court in Honolulu, Hawaii.

Anderson Cooper

Top 3 GAY

1. David Geffen
2. Anderson Cooper
3. Ellen DeGeneres

Anointed an “emo-anchor” by The New York Observer for his coverage of Hurricane Katrina, the rise of Anderson Cooper heralded the simultaneous demise of the Dan Rather-Tom Brokaw era of dry efficiency. Despite an unfortunate side trip into reality TV in 2001 as host of ABC’s late, unlamented The Mole, his instincts have served him well: His annual salary at CNN was reportedly doubled this year, from $2 million to $4 million.